Website redesign
Structure, copy and design rebuilt around what the business actually sells, to the same standard you are looking at now.
Engagement 02
The restructure
Rebuilding the parts the audit found wanting, in the order the audit ranked them, to a fixed price and a fixed scope. Nothing gets redesigned for the sake of it, and nothing that was working gets touched.
What gets rebuilt
Whatever the audit ranked highest. In practice it is usually some of these.
Advertising account rebuild
Google and Meta accounts restructured from the ground up: verification, tracking, conversion setup, and creative to launch with.
CRM and pipeline
A pipeline that matches how you actually sell, with the follow up that was falling through built into it.
Email, domain and templates
Authentication fixed, deliverability restored, and the templates going out rewritten to the standard of the brand.
Documents and onboarding
Proposals, invoices and onboarding packs redesigned so the first thing a client receives matches what they are paying for.
Automation
The manual steps between systems handed to a machine, with the edge cases handled rather than ignored.
How it is scoped
The audit ranks. You choose the cut line. I quote a fixed figure for everything above it.
That figure does not move unless you move the line. There is no hourly rate underneath it, no allowance that quietly runs out, and no invoice at the end that differs from the quote at the start.
Anything that comes up mid build and sits outside the scope is written down, costed, and offered as a separate piece of work. It is never squeezed in and never silently dropped.
How it runs
-
01
Scope
You choose the cut line on the audit's ranking. I quote it as one fixed figure with a fixed finish date.
-
02
Build
Four to six weeks for most restructures. A written update every week, in plain language, on what shipped and what is next.
-
03
Handover
Everything documented, every login handed back, and a walkthrough of what changed and why.
-
04
Run, if you want it
The same person who built it, month to month. Optional, and only after you have seen the result.
What it does not include
Ad spend and software subscriptions. Those are paid by you to the platforms directly, so that every account and every licence is in your name and stays yours.
Work outside the agreed scope. It is quoted separately, which protects the finish date and protects you from scope creep dressed up as generosity.
The prerequisite
The audit comes first. Always. I will not rebuild a setup I have not read, because the part that looks broken is rarely the part that is.
