The accounts
Advertising accounts run and adjusted, week in, week out. Budgets, creative rotation, and the compliance that changes under you.
Engagement 03
Run
Month to month, after the restructure, with the one person who already knows the whole setup because he is the one who read it. You get one number to call about any of it.
What it covers
The systems
CRM, email, automations and the website watched for the quiet failures that nobody notices until a month of enquiries has gone missing.
The report
A written report every month on the numbers that actually move. Plain language, one page, with what I changed and why.
The phone
One person who already knows the whole setup. Whatever it is, you call once.
Why six months
Restructured systems and paid acquisition do not settle inside a month. Six is the shortest period in which the numbers mean anything, and it is the shortest period I will commit to, because I would rather turn work away than report on noise.
How it runs
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01
Monthly report
In writing, in plain language. What moved, what I changed, what is next.
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02
A call if you want one
Some clients read the report and never need to talk. Some want the half hour. Either is fine.
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03
Changes as the rules change
Platform policies and regulations move. Keeping the setup inside them is part of the job, not a separate quote.
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04
New work, scoped separately
Anything beyond what shipped in the restructure is written down and quoted on its own, so the monthly figure never quietly grows.
What it does not include
New builds beyond what shipped in the restructure. A new landing page, a second ad platform, a CRM migration: each is scoped and quoted on its own, before it starts.
